When ESPN added live-streaming to the ESPN app, millions of people didn't understand they could watch sports right there in the ESPN App. We reminded these poor lost souls to watch sports, not scores. It was ESPN's "most successful banner campaign, ever." (A non-contested fact the client provided that I will stand by to this day.)
In the ESPN app??
Sports right in the ESPN app!!
Live sports right in
the ESPN app.
Now go download that sweet app.