LG MOBILE - #WHATSITGONNATAKE
When LG released their newest flagship smartphone, the LG G7 ThinQ, they were the David to not-one-but-two-Goliaths of the smartphone world. So to show people just how serious we were to get them to try LG’s new phone we were willing to do whatever it was going to take.
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CASE STUDY
WE CREATED A SOCIAL MEDIA WAR ROOM AND WENT TO TOWN, DOING WHATEVER IT WAS GONNA TAKE TO SWITCH PEOPLE TO THE LG G7 THINQ.
EACH PACKAGE WAS SENT OUT IN CUSTOM PACKAGING WITH A HANDWRITTEN NOTE.
