McDONALD'S ADULT HAPPY MEAL
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ADULT HAPPY MEAL
ADULT HAPPY MEAL
McDonald’s worst kept secret?
You’re never too old for a Happy Meal.
Nothing can quite replicate the nostalgia of getting that colorful box,
opening up your favorite food and discovering what mystery came inside.
So we restored that joy.
For adults.
To bring the Adult Happy Meal to life, we partnered with pop culture’s hottest streetwear brand:
Cactus Plant Flea Market.
This became a true artist residency as McDonald’s shared the pen with CPFM to recreate their most iconic heritage products & mascots.
To tease this collaboration, we dropped it in true streetwear fashion:
Recreating the iconic Ronald McDonald Bench with Cactus Buddy.
And the Adult Happy Meal brough back so much nostalgia, 97% of the entire 30 day promotion sold out in the first week.
And while the CPFM Box sold out in stores, it popped up everywhere on social.
Our campaign became such a cultural phenomenon, SNL even took note:
And we released a completely bespoke line of CPFM x McDonald’s merch.
And our fans went absolutely wild, making the Adult Happy Meal their own.
Garbage Pail Kids even made a special edition Hamburlgar card without any involvement from McDonald’s.
And riding the high demand of Cactus Buddy! x McDonald’s, Disney even partnered with CPFM months later to celebrate their 100th anniversary.
RESULTS
RESULTS
jeffrozman@gmail.com
jeffrozman@gmail.com
Thanks for checking this out ::)
