When Brazilian legend Pelé scored 643 goals for Santos—the most goals ever for a single club—no one ever thought that record would be broken… Until Lionel Messi came along.

To celebrate Messi passing an unbreakable record, Budweiser raised a toast the King of The Game from the King of Beers.

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We also launched limited edition packaging featuring the Greatest Of All Time himself.

And of course we thanked every goalkeeper that helped Messi score 644 goals with their own Budweiser to toast…

Thanks for making it to the bottom and for never calling it “soccer”.